Invest in the Operating System for Residential Renovation
Project Pretzel is a dual-platform ecosystem connecting execution with trust: an AI-powered coordination workspace + a verified trades marketplace.
Traction & Momentum
We’re early—by design. The mission is to turn messy, offline renovation work into structured, verifiable execution data.
Building + Validating
Product Stage
March 2026
Private Beta
Q2 2026
Public Launch
Residential Renovation
Market Focus
Why Invest
Renovation coordination is broken. Trust is noisy. Pretzel connects both—so the work speaks for itself.
Dual-Product Ecosystem
Project Pretzel is the coordination workspace. Pretzel Knot is the verified discovery layer—together creating a feedback loop where execution data becomes reputation.
Proof-of-Work Trust Layer
Geolocation check-ins, time-stamped artifacts, and structured collaboration signals turn on-site work into defensible, verifiable performance history.
A Data Moat Built From Reality
Most directories are opinion-driven. Pretzel Knot profiles are powered by objective performance signals generated inside the Pretzel workspace.
Massive Market + Clear Pain
Residential renovations frequently run 10–20% over budget and schedule due to fragmented communication, overscheduling, and poor visibility—Pretzel unifies the work.
The Team
We’re assembling a sharp crew: product + engineering is covered, and we’re actively filling leadership seats with deep construction and renovation operators.
Christopher Harley
FounderAtlanta, GA
Building the Pretzel ecosystem: the coordination layer (Project Pretzel) and the verified discovery layer (Pretzel Knot).
Researching
Cofounder (Construction Ops)- Construction / renovation PM leadership
- Network with GCs, subs, trades, or suppliers
- Obsessed with workflows, accountability, outcomes
Researching
Cofounder (Go-to-Market)- Construction / renovation PM leadership
- Network with GCs, subs, trades, or suppliers
- Obsessed with workflows, accountability, outcomes
Researching
Advisor (GC / Renovation PM)- Construction / renovation PM leadership
- Network with GCs, subs, trades, or suppliers
- Obsessed with workflows, accountability, outcomes
Researching
Advisor (ConTech / Marketplace)- Construction / renovation PM leadership
- Network with GCs, subs, trades, or suppliers
- Obsessed with workflows, accountability, outcomes
Researching
Advisor (Finance / Scaling)- Construction / renovation PM leadership
- Network with GCs, subs, trades, or suppliers
- Obsessed with workflows, accountability, outcomes
Open to intros
If you know a construction or renovation operator who’s lived the chaos—scheduling, scopes, subs, punch lists, change orders— we’d love an intro. We’re building the calm.
Company Roadmap
Product build + ecosystem architecture
Private Beta Launch
Public Launch
National Rollout
Investment Options
We’re raising a seed round to accelerate AI infrastructure, contractor onboarding, and marketplace growth.
Seed Round (Now)
$750K @ $3.8M pre-money
- Quarterly investor updates
- Product roadmap input
- Early access to beta + demos
- Optional advisory calls
Strategic Checks
$100K+ (flexible)
- Pilot introductions (GCs, PMs, trades)
- Co-marketing / distribution discussions
- Market feedback loops
- Priority on partnership planning
Follow-on Readiness
Series A prep (2026+)
- Metrics + retention reporting
- Cohort and unit economics updates
- Scaling roadmap visibility
- Expansion strategy alignment
Let's Build Together
We’re looking for partners who understand construction, renovation operations, and the opportunity to turn offline work into a verified digital reputation.
For investor inquiries: support@projectpretzel.org